Ultimate Guide to Google Analytics in 2020

When Google analytics is mentioned, most people get intimidated. However, that should not be the case. Google Analytics is simply a tool that gives businesses an in-depth analysis of their websites in terms of performance. A business dealing with Carpet cleaning in Fredericksburg can install Google Analytics (GA) on its site to track visitor activities and use that data to enhance its marketing and advertising strategies.

If you are a business that wants to get a lot of data about your site visitors and customers, and you have the time and ability to analyze it, Google Analytics can be a great fit.

About Google Analytics

When it comes to GA, there is a free and paid version – with the later known as Analytics 360. Small and medium-sized businesses would most probably get all the features and functionalities they need from the free version. For enterprise businesses, they may need to upgrade. When they make the upgrade, they will benefit from advanced funnel reporting, roll-up reporting, more views, data, and metrics as well as unlimited and unsampled data.

To set up Google Analytics, the first step is to set up Google Account. Once you have created the Google account, you will need to register for analytics. To set up analytics, you will need to understand the various layers and tools involved with analytics.

At the highest level, we have Organization, which represents a company. Organizations are required for larger companies, but it is not mandatory.

At the second level, we have Accounts. To use Google Analytics, you will need to have at least one account. Once you have an account, you will need to assign one property to that account. If you have different users, you can give them different permissions for the entire analytics account or part of it.

At the lowest level, we have Property. A property is a website or an app. Each property can support up to 25 views. At the minimum level, you will need to have two views per property. One will need to have zero configuration and another will need to have filters that are set up to include any traffic coming from within your company.

How to use Google Analytics

To use the GA account, there are a couple of key steps you have to follow. The first step is to create the account or sign in to your current one. Secondly, you will need to add a name, URL, and industry in which your website wants to track. You will choose the account you want to add the property to.

Add a view to your property. You can use the menu to create a view, name your view, and select the type of view – be it a web or app, then answer a few questions that might pop up. You can add up to 25 views to a property in GA.

After views, you will need to add a tracking code directly after the <head> tag of your website. When you create a property, you will have access to a unique ID for tracking, as well as a global site tag. This is how you will be able to collect data on your property.