How to Implement Proactive Customer Service

When was the last time you pleasantly surprise your customer service team? Perhaps you ordered a product online only to find the store didn’t have the item in stock. Or you ordered for a lawn care specialist and got impressive results. In business, not everything will always go according to plan. If things don’t go according to expectations, you don’t always have to give up. You need to embrace the aspect of proactive customer service.

Proactive customer service

Proactive customer service occurs when representatives reach out to customers and offer solutions without being prompted. This can include introducing new products and services to your customers, notifying them about errors and glitches, or simply going your way to improving customer experience. The idea behind proactive customer service is that your company wants to go above and beyond for its customers, past the point of purchase. You will want to prove your trustworthiness and increase customer loyalty. This means you must aim at offering customer solution to problems before they arise and create mutually beneficial relationships.

If you are looking forward to offering proactive solutions to your customers, here are some of the ways you can go about it;

Send out surveys

One of the best ways to go about proactive customer service is by sending out surveys. It presents one of the best ways to get into the mind of a customer by asking them important questions. One of the biggest mistakes that companies make is to assume that they know what their customers want and need. Instead, ensure you can roll out questionnaires to help you in gaining important information from your customers and improve on different aspects of your business. Customer feedback is essentially important to offer proactive customer service.

Create a knowledge base

Knowledge base refers to databases that store important information about a specific company, in terms of their products, services as well as other topics. This data can be collected and stored through artificial intelligence or be manually uploaded by experts. Knowledge bases are particularly useful because they reduce the need for customers to contact support with the use of simple questions. With a knowledge base, customers can do their own troubleshooting and avoid going through length calls with service teams.

Introduce similar products

You may need to introduce a feature that lists products customers may like. It can be quite exciting when a customer makes a purchase with you. However, nothing would be more disappointing than when your relationship with that customer ends with a single purchase. Consider the products they purchased with you and create a list of other important and related items they may need as well.

Include automatic SMS scheduling options

Part of providing proactive customer service is being able to eliminate time-consuming tasks for your customers so that they don’t have to deal with those issues. Doing so will prove that you are dedicated to maximizing customer experience. If a customer really loves a product, you could offer them an automatic payment plan so that they can access the product on a consistent basis. In case automatic scheduling is not possible, consider SMS scheduling so that customer appointments or payments can be done at the click of their phone buttons.

A Simplified Guide to Product Marketing

When you start a simple tow truck or any other company, you will want to ensure you can bring products and services that your customers would love. After you have figured out what to offer to your customers, the next big handle and challenge you will face is creating content that excites your consumers about the products you offer. This is where product marketing comes in.

What is product marketing

Product marketing is the process of bringing a product to the market, promoting it and having it sold to the customer. It involves understanding the product’s target audience and making use of strategic positioning and messaging to boost both revenue and demand for the project. There are some key things that make product marketing different as compared to conventional marketing. Product marketing is strategic whereas conventional marketing is all inclusive. As a matter of fact, product marketing is considered a component of conventional marketing.

Product marketing is focused on driving demand for the adoption of a product that has already been introduced to the customers. It is focused on the steps people tale to purchase a product so that marketers can build campaigns to support their work. It is all about understanding the specific audience of a product on a deeper level and developing the right product positioning and messaging so as to appeal to that audience. It will majorly cover the launch and execution side of a product in addition to marketing strategy of the product.

Product marketing is a very crucial part if any business marketing strategy. Without it, your products may fail to achieve their maximum potential among your target audience. With product marketing, you will achieve a lot including;

– Understanding your customer better

– Target your buyer persona effectively

– Learn more about your competitors in terms of products and marketing tactics

– Ensure there is a smooth marketing of product, will delivery of high number of sales

– Position a product appropriately in the marketing

– Boost revenue and greatly improve sales

Product marketing works to serve key product marketing responsibilities which include the following;

Identify the buyer persona and target audience of your product. You must identify the buyer persona and audience of your product so that you can target customers in a more convincing way which can lead to sales. You will need to tailor your products and features to solve the challenges your audience is facing.

Additionally, with product marketing, you will be able to successfully create, manage and carry out your product marketing strategy. You will be able to create, build and execute content and campaigns. Doing so will support the steps that will lead your buyer personas and customers to make a purchase.

Additionally, with product marketing, you will work with and enable sales to attract the right customers for your new products. As a product marketer, it is your duty to maintain a direct relationship with sales. You must work with sales to identify and attract the right customers who can do business with you. You need to provide your team with right resources to ensure their work is a success.

Ultimate Guide to Google Analytics in 2020

When Google analytics is mentioned, most people get intimidated. However, that should not be the case. Google Analytics is simply a tool that gives businesses an in-depth analysis of their websites in terms of performance. A business dealing with Carpet cleaning in Fredericksburg can install Google Analytics (GA) on its site to track visitor activities and use that data to enhance its marketing and advertising strategies.

If you are a business that wants to get a lot of data about your site visitors and customers, and you have the time and ability to analyze it, Google Analytics can be a great fit.

About Google Analytics

When it comes to GA, there is a free and paid version – with the later known as Analytics 360. Small and medium-sized businesses would most probably get all the features and functionalities they need from the free version. For enterprise businesses, they may need to upgrade. When they make the upgrade, they will benefit from advanced funnel reporting, roll-up reporting, more views, data, and metrics as well as unlimited and unsampled data.

To set up Google Analytics, the first step is to set up Google Account. Once you have created the Google account, you will need to register for analytics. To set up analytics, you will need to understand the various layers and tools involved with analytics.

At the highest level, we have Organization, which represents a company. Organizations are required for larger companies, but it is not mandatory.

At the second level, we have Accounts. To use Google Analytics, you will need to have at least one account. Once you have an account, you will need to assign one property to that account. If you have different users, you can give them different permissions for the entire analytics account or part of it.

At the lowest level, we have Property. A property is a website or an app. Each property can support up to 25 views. At the minimum level, you will need to have two views per property. One will need to have zero configuration and another will need to have filters that are set up to include any traffic coming from within your company.

How to use Google Analytics

To use the GA account, there are a couple of key steps you have to follow. The first step is to create the account or sign in to your current one. Secondly, you will need to add a name, URL, and industry in which your website wants to track. You will choose the account you want to add the property to.

Add a view to your property. You can use the menu to create a view, name your view, and select the type of view – be it a web or app, then answer a few questions that might pop up. You can add up to 25 views to a property in GA.

After views, you will need to add a tracking code directly after the <head> tag of your website. When you create a property, you will have access to a unique ID for tracking, as well as a global site tag. This is how you will be able to collect data on your property.